The Miami Beach Visitor and Convention Authority (MBVCA) is a seven-member authority that was established by the State of Florida in 1967 to support the tourism industry in Miami Beach. By law, MBVCA funding comes from a portion of the bed-resort tax in Miami Beach and must be re-invested in tourist-related opportunities. The MBVCA strategically focuses funding and programming on events and programs that: improve the tourist experience, enhance the global marketing and branding of Miami Beach, attract visitors to stay in Miami Beach and result in significant and positive media visibility.